How to find your "Whitespace"

When I work on Strategy with my clients I ask the question: "Are you competing to be the best?". The answer is nearly always "Yes, of course, why would we be in business if we didn't want to be the best?" or something similar. My answer to them is if you try to be the best at everything you become the best at nothing, you are invariably better off being UNIQUE!


The full version of this article lives on LinkedIn and you can access it here.



Posted by : ged | On Thursday, 16 April 2020 | Modified On Tuesday, 25 August 2020


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