How to Identify your Differentiators

Competitive Strategy is all about being different, and being different requires you to deliberately choose a different set of activities to deliver a unique mix of value to your core customers.

In a previous article (How to find your whitespace) I showed you how to identify a gap in your market that none of your competitors were serving adequately, a gap that you believed you could fill better than anyone else. The trick now is to find a way of meeting the needs of this gap in the market and then strengthening your ability to serve this gap. This will require you to identify specific activities that support or strengthen each other and that over time will allow you to dominate that gap. This gap becomes your niche that others will find increasingly hard to compete in, which will further strengthen your position in this niche.

The  full version of this article lives on LinkedIn and you can access it here.

Continue article here.

Posted by : ged | On Monday, 20 July 2020 | Modified On Tuesday, 25 August 2020


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