Many companies now have BHAGs™(some are better than others) but for many, the path to achieving the BHAG™is not clear. It might show the team which mountain to climb but it doesn't show which track to take or the best strategy to get there. In short, BHAGs™ are invaluable, but they are not enough. You need something that shows the path towards your BHAG in incremental, evolutionary steps and that is where the 3HAG comes in.